The Not-So-Subtle Power of a Thank You Card
A small act really does go a long way. One of our team members had a memorable ecommerce engagement that left her thinking, “Why aren’t more brands doing this?”
Tag: marketing
A Fresh Approach to Strategic Planning
The future has never been certain. But you can find a fresh approach to looking forward with your team if you can incorporate ways to think like futurists.
Take risks. Be human. Make bold choices.
The sold-out event attracted a multitude of artists. It was where creativity met community, complemented with an eccentric edge.
An Ancient Way to Craft an Inspiring Brand Story
The best way to reach angsty decision-makers is the same way pop musicians reach teenagers. You need good stories.
How to Build a Priceless Brand
Co-founder of Method Eric Ryan claims that everything grows out of culture. He says: “If you are going to create a brand that other people love, you have to love yourself first.”
The Shallow Shortcomings of Data-Driven Marketing
Instead of echoing back exactly what data suggest customers want, leaders ought to take a moment to seek out the human need: People want to feel connected.
How to Create Prototypes from the Future
There is an entire discipline of future studies — also referred to as strategic foresight — that uses artifacts from the future to teach us something about our vision in the present moment.
Disfluent Fonts in Design and Marketing
With an instinctive reaction against disfluency, it seems backwards to think that an illegible font can be more effective at conveying important information.
Simple Steps to Unleashing a Healthy Thought Life
While we do our best to compartmentalize, we are humans. And these forces, a daily fire, fatigue our faculties in various and sundry ways.
The Other (More Important) Half Of Communication
Listening skillfully can help your company retain your most talented people, calm upset customers, avoid lawsuits and give you piece of mind. And learning to listen costs you nothing but time. However, there are tool that can set you on the path.
Marketing So Organic, It’s Fungal
Business owners spend a great deal of time trying to find the next marketing thing that will solve their communication ills. However, most of the real work of marketing is done beneath the surface.
You are Missing Out
We fear we are missing out. We fear we are not doing what we think our competitors are doing. Which causes us to throw out strategy when it comes to marketing in favor of knee-jerk scrambling for attention.
Nobody Likes A Quitter
Has anyone seen the newish online stop-smoking program campaign becomeanex.org?
Post-Modern Marketing Moments, 2
wherein I discuss the finer points of business theory with Odin, from his Madison Avenue penthouse, “Little Valhalla.”
Continue, Change or Bail
What should you do when you spent $100 million on advertising campaign for a new drug and as a result it still ranks lower than even the generic brands.
