How brands build trust. Trust is the basis for creating relationships. The most successful brands and communicators understand their role as part of an integrated network. And they use social capital as a basis for establishing trust in that network.
A Tale of Two Companies: The Innovator and the Follower
You can’t be a “me too” company and cost cut your way to success. Sooner or later, you are consumed by or driven out of business by your more innovative competitor.