The Shape of Business to Come

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If calibrating the strategy of your company is of importance to you, there is a way to craft a vision without filling in a form. You can start by focusing your energy on one question: What is my organization responding to in my culture or industry?

The Myth of the Entrepreneur Myth

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Humans are — first and foremost — creative beings — all of them. So putting them in situations where they can creatively solve problems or design a new solution is their highest and best use.

The Other (More Important) Half Of Communication

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Listening skillfully can help your company retain your most talented people, calm upset customers, avoid lawsuits and give you piece of mind. And learning to listen costs you nothing but time. However, there are tool that can set you on the path.

Marketing So Organic, It’s Fungal

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Business owners spend a great deal of time trying to find the next marketing thing that will solve their communication ills. However, most of the real work of marketing is done beneath the surface.

You are Missing Out

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We fear we are missing out. We fear we are not doing what we think our competitors are doing. Which causes us to throw out strategy when it comes to marketing in favor of knee-jerk scrambling for attention.