As a creative director, brand strategist, and nontraditional marketer, Matthew Jensen summons playful, high-concept experiences for Fortune 500 companies, prominent non-profits, and scrappy startups.
Presently, Matthew is Creative Director at Isobar Chicago. He helped develop the product and platform design ecosystem for Healthways (population health management) and Enterprise Rent-a-Car. In prior lives, his efforts as co-founder of “games for good” agency Natron Baxter were featured at TED Global, GDC, SXSW, The New York Times, The Age, Wired, CNN, NPR, Games For Change, BoingBoing.com, Mashable.com and blogs all over.
Matthew’s speaking and teaching credits include the CNAM Transmedia International Masterclass, the Singapore Civil Service College Applied Gaming Masterclass, AdAge’s Future of Content webinar, the Atlantic Council’s DC Foresight Conference, and workshops at Georgia Tech, Indiana University, and Penn State University.
For funsies, Matthew once designed a guerrilla aftermath of an avian flu pandemic in downtown Honolulu. Media called it “a movie set of sorts, approaching the level of production design that goes into films like _Children of Men_,” which is flattering but exaggerated.
Matthew suffers from a chronic case of giving a sh*t.