Mary Ann Baker
As a writer, creative director, brand messaging expert and content director for more than 20 years, Mary Ann helps brands identify and articulate their true purpose and then leads the bigwidesky team in expressing the unique characteristics that make each brand human.
She has created award-winning branding, advertising, marketing, social media, sales promotion and online campaigns across many industries, including technology, agriculture, financial, healthcare, construction, entertainment, environmental and non-profit.
Some career highlights include numerous Addy awards and two 2012 Mid-America Emmy® nominations. Special projects include the successful creative launch of St. Louis’s newest hospital constructed with design principles set forth by global innovation firm, IDEO. And working in tandem with world-renowned Olson Zaltman Associates ZMET® research methodology, she helped one of the nation’s largest credit unions implement a program to encourage low-income households to become smarter savers.
Mary Ann is a graduate of the University of Missouri School of Journalism (go Tigers).