The Missouri Department of Transportation is floating a reminder of the consequences of reckless driving in highway work zones. The timing of the PSA’s release is brutally appropriate, of course, as the masses prepare to schlep to and from grandma’s holiday soiree in wine-and-tryptophan-induced lethargy.

The sobering MODOT spot, which for a low-budget, locally produced number does a solid job of evoking care and sympathy for our orange-vested comrades, concludes with the following plea:

… but given the untapped branding power of the highway construction aesthetic, I couldn’t help but think they would made have made a more powerful impression with something along these lines: